The dictionary defines congruity as significance: agreement, stability, or fitness.That definition can also be used to specify the perfect firm, one where all of pieces of the firm have been in agreement, stability, and / or exercise . In this best firm, all facets of the business meet together. Just about every aspect (section / role / activity / etc.) need to complement one other, and collectively all of them do the job to construct the total. That means promotion creates the guarantees, and creation / satisfaction keeps the guarantees, and also the administration oversees all of it. For example, in the event the advertising section has been creating a pro motion, all of things – the message, the newspaper, logo, the typeface, the design, texture , and texture – ought to be siphoned to make the most of the effectiveness of the content. To illustrate my purpose, an individual would choose different fonts to market a carnival versus a mortuary.