The dictionary defines congruity as significance: agreement, stability, or fitness.That definition can also be used to specify the best firm, one where all of portions of the business come accountable for harmony, or exercise center. In this best business, all issues with this business fit together. Each and every element (department / role / task / etc.) should match the other, and together all of them do the job to construct the full total. This means promotion makes the promises, generation / fulfillment keeps the guarantees, and also the government oversees it all. For example, in the event the advertising section was developing a promotion, all aspects – that the material, the newspaper, emblem, the typeface, the appearance, feeltexture – ought to be siphoned to maximize the effectiveness of the content. To illustrate my point, one could choose various fonts to market a carnival as opposed to a mortuary.