The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition can also be employed to specify the best firm, just one where all sections of the firm are accountable for harmony, or physical fitness . For the reason this ideal firm, all facets of the firm fit with each other. Every single component (section / role / task / etc.) must complement the other, and together all of them function to build the full total. That means marketing makes the guarantees, and production / fulfillment keeps those guarantees, and also the government manages all of it. For example, if the marketing department has been creating a pro motion, all factors – that the message, the paper, brand, the typeface, the look, feeltexture – should be congruent to maximize the effectiveness of the content. To exemplify my point, an individual would choose various fonts to publicize a carnival versus a mortuary.