The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition can also be utilised to specify the ideal business, just one where all pieces of the firm have been in agreement, harmony, and / or exercise center. For the reason this best firm, all issues with the business fit together. Each element (department / role / activity / etc.. ) need to complement one other, and together all of them perform to build the total. That means promotion creates the promises, generation / fulfillment keeps those promises, and also the government oversees it all. As an example, if the marketing section has been developing a pro motion, all things – the material, the paper, brand, the typeface, the appearance, texture , and texture – should be congruent to make the most of the efficacy of the content. To exemplify my point, an individual would choose distinctive fonts to publicize a circus vs a mortuary.