The dictionary defines congruity as significance: contract, stability, or fitness.That definition may likewise be utilised to define the ideal business, one where all of parts of the firm are accountable for stability, and / or exercise . In this best business, all issues with this business fit with each other. Each and every part (section / role / activity / etc.. ) really should match the other, and collectively all of them operate to build the full total. This means marketing makes the promises, generation / satisfaction keeps the promises, and also the government manages all of it. By way of example, if the advertising department was creating a pro motion, all of things – that the material, the paper, logo, the typeface, the design, feeltexture – should be congruent to maximize the potency of the content. To illustrate my purpose, one would choose various fonts to publicize a circus as opposed to a mortuary.