The dictionary defines congruity as meaning: agreement, harmony, or fitness.That definition may also be employed to define the best firm, one where all of pieces of the business are in agreement, harmony, or fitness. For the reason this ideal business, all facets of this business fit together. Just about every aspect (section / role / task / etc.) must match the other, and collectively all of them do the job to build the full total. That means promotion makes the guarantees, and production / satisfaction keeps those claims, and the administration manages all of it. As an example, in the event the marketing section was developing a pro motion, all of components – that the material, the newspaper, brand, the typeface, the design, feeltexture – should be congruent to maximize the power of the content. To illustrate my point, an individual would choose various fonts to publicize a pirate versus a mortuary.