In this article, we’re giving the spotlight to the DJs. Yes, the DJs you see at the club or bar. The way they market themselves to get gigs is very challenging because they don’t have a record label that they’re signed to. They just have themselves. Let’s look at how they build their brand and market themselves to get more gigs.
Knowing your sound and your crowd
To be a successful DJ, you need to define your brand. The brand that you’re going to define includes your music style, stage presence, and image. Doing this will help you find your sonic signature, which will also lock in the audience you’re going for.
The term “sonic signature” has different meanings depending on the context.
- Distinctive Sound: If used in music, a sonic signature can be referred to as the distinctive sound of an artist, a producer, or a genre. This “sound” is a combination of these factors:
- Musical style: The type of music they play
- Production techniques: how they record and process their music
- Songwriting and composition: the overall feel of their music, like the melodies, the rhythms, and more.
A legendary record producer named Phil Spectre was known for his “wall of sound” technique. This involved layering many instruments to make a dense and powerful sound, and this became his sonic signature.
- Branding Tool: On the larger side of the marketing world, a sonic signature can be referred to as a short but recognizable sound that’s used by a brand. An example would be a jingle, a musical phrase, or a specific sound effect. These short sonic signatures are made to be recognized immediately and create a strong link with the brand in the mind of a listener. It’s a form of audio branding.
Putting yourself out there
In this century, having a presence in the social media world is somewhat needed. Especially if you only have yourself to do everything. Here’s how to start:
- Social Media: Since there are a lot of social media platforms you can choose from, the top platforms you can create your space on are Instagram, Facebook, and TikTok. You can show the people your DJ setup, some behind-the-scenes videos or pictures, and a video of where you had your gig. You can create a community by having them vote in polls, do Q&As, and much more.
- Mixcloud and Soundcloud: Having your mixes released on these platforms will make it easy for listeners to find you and discover you. Make sure to link your social media links in your profile somewhere so they know when you have a gig.
- Website: You also have the option to create a website where you will put the information you want people to know about you. You can also include a press kit, your booking information, and merchandise details if you have any. Don’t forget to make it mobile-friendly and easy to navigate.
- Live Streaming: If you’re able to, you can do live streaming on Twitch and YouTube. You can also livestream on Facebook, TikTok, and Instagram. But be careful with getting copyright strikes. You’ll get some opportunities and even connect with a wider range of audiences. What you can do is host regular DJ sets, participate in online music events, and interact with viewers in the chat.
Once you’ve established yourself online, here’s what you can do to keep your audience wanting more. You can create original mixes, have remix projects, do tutorials and tips, and collaborate with other DJs or even music artists.
Relationship building in the music industry
If you want to survive in the music industry, here are the things you can do:
- Connect with Promoters: Look for local and national event organizers. Contact them with a professional email, telling them who you are and highlighting your unique selling points.
- Network with Other DJs: If you have the budget to attend industry events, DJ meetups, and workshops, this is one way to grow your network and build relationships with other DJs.
- Build Relationships with Venues: If you had the opportunity to play in local venues, you could build relationships with the venue owners and managers. Show them your professional side and let them know that you’re interested in playing more at that venue.
- Online Communities: If there are any, you can join online DJ forums and communities where you can share your work, ask for tips, and connect with other DJs too.
Remember to take the initiative instead of waiting for opportunities. Here’s what you can do as you expand yourself:
- Offer Free Gigs: Volunteer to DJ at charity events, college parties, community gatherings, or even at a friend’s birthday or wedding. This will give you experience and exposure. Plus, word of mouth can go a long way.
- Create Your Events: If you want to organize your own DJ nights or themed parties, you can partner with local venues or organizations. Not only will you gain experience, but you will also get to show your skills to a specific audience.
- Enter DJ Competitions: Join online and offline DJ competitions that offer a chance to showcase your talent. You’ll also get to win prizes and gain recognition.
Building a DJ career takes time, dedication, and strategic marketing. You can keep giving your audience quality content, be active with them, and network with people within the industry. If you’re able to do these things with persistence, you’ll get to where you want to be. Who knows, you might end up on the next dominating DJ list that Spin Genie created.