The dictionary defines congruity as significance: contract, harmony, or fitness.That definition can also be used to specify the best business, just one where all pieces of the firm come in agreement, stability, and / or exercise . For the reason this best firm, all facets of this firm meet together. Each aspect (department / function / activity / etc.. ) need to complement one other, and with each other they all perform to build the total. That means marketing makes the promises, production / satisfaction keeps those claims, and the government oversees all of it. As an example, if the marketing department was creating a promotion, all of things – that the message, the paper, brand, the typeface, the look, texture texture – should be congruent to maximize the effectiveness of the content. To illustrate my point, one could choose various fonts to market a carnival compared to a mortuary.