The dictionary defines congruity as significance: contract, harmony, or fitness.That definition may also be employed to specify the perfect business, just one where all portions of the business come accountable for harmony, and / or fitnesscenter. In that best firm, all facets of this firm fit together. Each and every aspect (section / function / task / etc.. ) need to match one other, and together they all operate to construct the sum total. That means marketing makes the guarantees, and manufacturing / fulfillment keeps those claims, and the government oversees it all. For example, in the event the advertising section has been developing a promotion, all of components – that the message, the paper, brand, the typeface, the design, feel, and texture – ought to be siphoned to make the most of the effectiveness of the message. To exemplify my point, an individual would choose distinctive fonts to publicize a circus versus a mortuary.