The dictionary defines congruity as significance: contract, stability, or fitness.That definition can likewise be utilised to define the ideal business, one where all sections of the firm are in agreement, harmony, or exercise center. In this perfect firm, all issues with the firm meet together. Every component (section / role / task / etc.. ) really should complement the other, and collectively all of them perform to construct the total. This means promotion creates the promises, manufacturing / satisfaction keeps the promises, and the administration manages it all. By way of example, if the marketing section has been designing a promotion, all things – the message, the newspaper, logo, the typeface, the look, feeltexture – ought to be siphoned to maximize the effectiveness of the content. To exemplify my purpose, an individual would choose unique fonts to market a carnival versus a mortuary.