The dictionary defines congruity as meaning: contract, harmony, or fitness.That definition can also be employed to specify the best business, just one where all regions of the business are accountable for harmony, or fitnesscenter. In that best firm, all facets of this business fit with each other. Each and every aspect (department / role / task / etc.. ) ought to match one other, and together they all do the job to construct the full total. That means marketing creates the promises, creation / satisfaction keeps those claims, and the administration manages everything. For example, if the marketing section was designing a promotion, all things – the material, the paper, emblem, the typeface, the appearance, feel, and texture – should be congruent to maximize the potency of the message. To illustrate my purpose, an individual could choose various fonts to market a pirate versus a mortuary.