The dictionary defines congruity as significance: contract, harmony, or fitness.That definition may also be employed to specify the best firm, just one where all of portions of the firm come in agreement, stability, and / or physical fitness . For the reason this best business, all facets of the firm meet together. Just about every component (department / function / activity / etc.. ) really should match the other, and with each other they all operate to construct the full total. That means marketing creates the guarantees, and manufacturing / satisfaction keeps the promises, and also the government oversees everything. For example, in the event the marketing department was designing a promotion, all of factors – that the material, the newspaper, emblem, the typeface, the design, texture , and texture – ought to be siphoned to maximize the effectiveness of the content. To illustrate my purpose, an individual would choose various fonts to market a pirate as opposed to a mortuary.