The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition may also be employed to specify the best business, one where all sections of the firm have been accountable for harmony, or physical fitness center. For the reason this ideal firm, all issues with the business fit with each other. Each and every aspect (department / role / task / etc.) ought to complement the other, and with each other all of them perform to construct the full total. That means marketing makes the guarantees, and generation / satisfaction keeps the promises, and the administration oversees everything. As an example, in the event the advertising department was designing a promotion, all components – that the material, the newspaper, brand, the typeface, the look, feel, and texture – ought to be siphoned to maximize the potency of the content. To exemplify my purpose, an individual would choose various fonts to market a circus compared to a mortuary.