The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition can likewise be employed to specify the ideal business, one where all pieces of the firm have been accountable for stability, and / or exercise center. In this ideal firm, all facets of the business fit together. Each and every part (department / role / activity / etc.. ) should complement one other, and with each other they all work to build the full total. This means marketing creates the promises, manufacturing / satisfaction keeps those guarantees, and also the government manages all of it. By way of example, in the event the marketing section was designing a pro motion, all of factors – that the material, the paper, logo, the typeface, the look, texture , and texture – ought to be siphoned to make the most of the efficacy of the content. To illustrate my point, an individual could choose distinctive fonts to market a pirate as opposed to a mortuary.