The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition may likewise be utilised to specify the ideal firm, just one where all regions of the firm have been in agreement, harmony, or physical fitness . In this best business, all facets of this business fit with each other. Each aspect (department / function / activity / etc.) need to match one other, and together they all work to construct the full total. This means marketing makes the guarantees, and creation / fulfillment keeps those guarantees, and the government oversees all of it. For example, if the marketing department has been planning a promotion, all of aspects – the message, the paper, emblem, the typeface, the look, texture , and texture – ought to be siphoned to maximize the efficacy of the content. To exemplify my purpose, an individual would choose distinctive fonts to publicize a pirate versus a mortuary.