The dictionary defines congruity as meaning: contract, stability, or fitness.That definition can also be employed to define the ideal firm, just one where all regions of the business come accountable for harmony, and / or fitness. For the reason this best industry, all facets of this firm fit with each other. Each element (section / role / activity / etc.. ) need to match the other, and jointly all of them work to construct the total. This means marketing creates the guarantees, and manufacturing / fulfillment keeps those guarantees, and also the administration oversees everything. By way of example, in the event the marketing section was developing a promotion, all of components – that the material, the paper, logo, the typeface, the look, feel, and texture – ought to be siphoned to maximize the potency of the message. To illustrate my point, an individual could choose distinctive fonts to publicize a circus compared to a mortuary.