The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition can also be employed to specify the ideal firm, one where all portions of the business come in agreement, stability, and / or exercise center. For the reason that best business, all facets of the business fit together. Just about every part (section / role / activity / etc.) should match one other, and jointly all of them work to build the full total. This means marketing creates the promises, manufacturing / satisfaction keeps the guarantees, and also the administration manages all of it. By way of example, in the event the marketing department was designing a pro motion, all of factors – that the material, the paper, brand, the typeface, the look, feeltexture – should be congruent to make the most of the effectiveness of the message. To illustrate my point, an individual could choose different fonts to market a pirate as opposed to a mortuary.