The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition can likewise be employed to define the best firm, just one where all portions of the business have been in agreement, harmony, or exercise . For the reason this ideal firm, all issues with the business fit together. Every single part (section / function / task / etc.) need to complement one other, and jointly all of them work to build the full total. This means promotion creates the promises, manufacturing / fulfillment keeps the promises, and the government manages all of it. As an example, in the event the marketing section was creating a pro motion, all of aspects – the message, the newspaper, brand, the typeface, the look, texture texture – ought to be siphoned to make the most of the efficacy of the message. To illustrate my purpose, one would choose various fonts to market a carnival vs a mortuary.