Video marketing, in simple words, is using videos to promote a company, drive sales, raise awareness of products or services and engage customers. The visual marketing method is super popular, but how exactly does video marketing help your business? For that, read ahead as we cover the top reasons for incorporating videos in your marketing strategy and how they can help your business grow.
Video Provide Excellent ROI
In terms of returns on investment, it does not get better than video marketing. After all, that is what matters. The right money is used effectively. video production companies might cost more than the average marketing method. But it pays off big time in the long run.
With easily available and even free online video editor tools in the market, you have plenty of options to make your videos truly shine. All you need to focus on is brainstorming excellent content and utilizing basic editing tools, and you are bound to get excellent results.
Videos Help with Trust
Trust is the most important metric you need to track if you are a new business looking to get eyeballs on your products and services. If customers trust your brand to deliver results, they will buy in droves. And that is what videos can do for you-provide an intimate connection with your brand and establish clear benefits for users. Running a skincare company-using videos to show your products in action will likely get better traction than just talking them about in dull prose.
Selling anti-virus software-case studies is boring to read. Instead, shows how your product helps protect customers from online attacks through fun graphics and other multimedia tools. Videos help to eliminate skepticism regarding your brand. About 57% of consumers say that videos gave them more confidence to purchase online.
Videos Help Conversions and Sales
Spending long hours using a video editor to perfect company videos. Let us be here to tell you it is time well spent. Videos can help make you serious company. Videos can directly impact sales as some of the viewers who watch a company explainer video end up buying a product or service subsequently.
Video Helps with Search Engine Rankings
That is right, and the big bad, Google algorithm has got your back when it comes to videos. According to one estimate, having videos on your site can help you receive organic traffic from SERPs. Videos keep customers engaged and on your website for longer, which impacts the algorithm.
And they also help reduce the bounce rate by increasing the time visitors spend on your site. Whether you are using YouTube for video marketing Facebook, or any other platform, make sure to personalize your videos using and optimize for SEO. Add interesting titles and descriptions, use effective keywords, and include links to your website and products.
Video is Tailor-Made for Mobile Users
With most people using smartphones for their entertainment needs, marketing needs to be mobile-friendly. And it is easier to watch a quick and engaging brand YouTube video than an article. With many consumers watching videos on their mobile, you can hook your customers where they hang out most and which happens to be on their mobiles. Optimize your videos for mobile consumption and create clickable content that sells seamlessly.
Videos Help with Better Brand Awareness
We all hate the self-promoting long company articles. But that kind of content is necessary to raise awareness about a brand. Videos help repackage boring company information in a watchable format, thus boosting brand awareness. Businesses can use videos to introduce their company to customers, share behind-the-scenes footage of new products being launched, and fun skits that show the product in action. And customers that claim to watch an explainer video to learn more about a product or service.
Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.
Ease your Buyers Down the Funnel
Videos are a great tool to explain the potential benefits of your brand’s products and services as they are super easy to consume. After all, who has the time to read lengthy product descriptions and reviews. They want information that is quickly digestible and helps them make buying decisions quicker. And that is what you want too.
Using video marketing can reach even the most uncertain buyers and convert them into long-time long-term customers. Customers like to see products in action rather than reading reviews in text form. Research shows that four times as many consumers prefer to watch videos about a product than reading about it.
Videos Improve Your Social Media Engagement
Another way that video marketing can help your business is by improving social media engagement with your brand. By creating engaging videos, you can ensure that customers share your brand and content with friends and followers, thereby creating yet another pool of potential customers you can target for your business. And getting new leads through social media and the reach it offers is more cost-efficient for a business anyway. Focus on creating entertaining videos as customers are invested in emotions rather than facts and watch your reach soar. In 2020, 93% of businesses found a new customer because of a video on social media. Social shares can increase traffic to your site and improve your visibility on the algorithm.
It Is All About Quality
Now that you know how video marketing can help your business remember one key fact-it is not just videos that get results but also how you use them. In short, not all videos will have the same results, many videos will help your business, and many might not. Focus on creating quality content, optimize for viewing, and use tools or keyword trackers to boost results.