The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition can also be employed to define the best business, one where all sections of the firm come accountable for stability, or fitness. For the reason that ideal firm, all facets of the firm meet together. Each and every element (department / role / task / etc.. ) should complement one other, and collectively all of them perform to construct the total. That means promotion creates the guarantees, and creation / fulfillment keeps the guarantees, and also the government oversees all of it. For example, in the event the marketing section has been designing a promotion, all elements – that the message, the paper, logo, the typeface, the design, texture , and texture – should be congruent to make the most of the effectiveness of the message. To exemplify my purpose, one could choose unique fonts to publicize a carnival compared to a mortuary.