We all know how automation has brought a drastic change in the business world. It has completely changed the idea of work.

Since the automation came into existence, a lot of work became easy and are done error free.

Whether it’s Email Marketing, Content Marketing, SEO, Customer Relationship Management or whatever nothing is left untouched.

Automation is nothing but the software that has been designed to help marketers make their business life much easier.

Here we will discuss about some software tools which are already having great effect and helping businesses of all sizes to work more effectively.

  1. HubSpot

The name is enough. It’s a all-in-one inbound marketing software that helps business in every aspect. It helps marketers by providing numerous features in a very affordable price.

It won’t be wrong if I say HubSpot is a complete package that offers software for marketing, sales and customer success.

A business doesn’t only run by any one factor but to run it one should give equal attention to all its parts. That’s why HubSpot is considered as a best tool.

One of the most important aspect is CRM (customer relationship management) which HubSpot gives you for free. You don’t need to pay any money for it. With its free CRM, you can organize, track, and nurture your leads and customers.

It might be offering number of features, but you have to pay only for what you’re using.

  1. Pipedrive

Small businesses always seek for something under budget and something more than effective and that’s what Pipedrive is used for.

It’s a sales CRM especially designed for small businesses to achieve big goals. Pipedrives aims at getting the companies sales organized, enable them to control their sales activities as well help them to plan to get ahead.

Its handy Activity Scheduler ensures that you never miss any important meetings and appointments. Also, you can sync your data, forward documents, and can assigns tasks to agents.

Pipedrive has very flexible lead process. Its Web Forms tool helps collect leads from your websites and drives them down the funnel.

The tool will help you monitor deals in different sales stages, so that you can focus on right customer and hence can increase productivity.

The tool is very much user-friendly and can be operated through any device.

  1. Marketo

A very powerful marketing automation tool that offers a stack of products and solutions to business of any size.

Marketo helps you gain the power and flexibility required to engage customers at scale.

With Marketo you can learn about search marketing, landing pages, web personalization, forms, social media, and behavior tracking.

With its lead management solution, you learn how to attract customers, how to nurture them with its personalized campaigns,  and deliver win-ready leads to sales.

One of the best thing it lets you do is that you can measure the success of your campaigns. You can know what are your strengths and where you need to improve.

Its mobile marketing solution lets you deliver relevant, cross-channel experiences
from a single unified platform.

  1. Campaign Monitor

Email marketing is considered one of the best and most personalized way to convey relevant and impactful business messages either for branding or communicating with customers.

The software comes with various number of fascinating email templates that helps you send email with much more confidence and with no fear of error. Even if you want, you can create your own template.

Professionally designed templates from Campaign monitor can be opened and look great on every device.

With Campaign Monitor, you can drive revenues automatically. Its new and unique visual journey designer will help you create more timely emails that will keep your audience engaged.

The tool is a full analytics suit that lets you view your overall email marketing performance including geography, acquisition and engagement per campaign. It also provides an actionable insights on how to improve your strategy.

  1. Whoisvisiting

The name explains it all. An alternative to Lead Forensics. It really hurts and makes people become insane when you know somebody has visited your website but you don’t know who and why.

If the same bothers you too, then believe me “Whoisvisiting” is for you. The tool identifies the company visiting your website and lets you turn those unknown B2B visitors into business leads.

You can increase your ROI (return-on-investment) by identifying the marketing channels that are driving highest number of companies to your website and then use these leads to increase your conversions.

The software helps you get real-time reporting on high potential leads with its customer trigger reports. Also, get notifications of companies visiting your website real time.

You can find out company’s name, address, website, and telephone number.

Recently, its has integrated its dashboard with salesforce which will let you upload your visitors to your Salesforce account with one click of a button.

  1. MailChimp

MailChimp is better known for its email marketing campaigns which makes it easy to create email campaigns in accordance to what suits best to you or your message. It’s the world’s largest marketing automation platform helping innumerable customers and business of all sizes across the world.

This tool offers you an effective guide on marketing automation to help you understand the process and how it works, how much you should invest, to personalize marketing and to focus on other aspects of your business.

Since it’s integrated with major e-commerce providers like Shopify, Magento, Bigcommerce, Woocommerce, PrestaShop and more, your purchased data can be utilized to send personalised campaigns and makes it easy for you to understand the marketing affecting your bottom line.

Recently it launched Google Remarketing Ads to help regain the customers who left your website and bring them back when they are ready to buy.

  1. Moz Pro

A software that helps you with Search Engine Optimization. The tool helps increase your website ranking and search engine visibility.

Moz Pro provides you an actionable insight towards website optimization, competitive research, SEO opportunities, website errors etc.

Unique and quality data is something that is always in demand and that’s what this software provides you. It provides you data that you can trust.

Success always requires time and so does the SEO, especially when it comes to using multiple products to get the job done. But with Moz Pro, you can save time and streamline your workflow. All your data is broken down to make you focus on adapting strategy for results.

The software provides you an ultimate guide to SEO so that you can understand the process of SEO, its working, its requirement etc. with much ease.

The platform help you with removing all SEO complexity that comes your way while targeting the right keywords, creating custom reports and more.

  1. Capterra

We all are aware of the need of the softwares for business but to find the right kind of software is really a daunting task. But Capterra has the solution to your problem. It provides a wide range of lists of software required for all kind of businesses.

Along with big companies like Coca Cola, Walmart, The Home Depot, Whole Foods Market etc., over 3 million people each month, is using capterra to find business software.

The platform helps you do both the things- find and compare softwares based on reviews, price, features and quality you or your business need.

It’s a great platform for software vendors who want to gain exposure. Capterra help them to do so on their software directories and drives well-informed customers to their website.

Capterra offers 500+ software categories to make you start your research.

Also it’s absolutely free because vendors are the one who pays them when they receive web traffic and sales opportunities.

Anthony Musker:

I am a digital marketer and content writer at I implement the marketing activities including email, social and SEO  – I have various experience within sales and marketing teams, working for start-up companies and in the PR industry.