The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition can likewise be employed to specify the perfect business, just one where all of portions of the firm have been accountable for stability, and / or physical fitness . For the reason this ideal business, all facets of this firm meet together. Each element (section / role / activity / etc.. ) should match the other, and collectively all of them do the job to build the full total. That means marketing makes the guarantees, and creation / satisfaction keeps those claims, and the government oversees all of it. As an example, in the event the marketing department has been creating a pro motion, all things – the message, the newspaper, logo, the typeface, the look, feel, and texture – ought to be siphoned to make the most of the effectiveness of the message. To illustrate my purpose, an individual would choose various fonts to market a circus compared to a mortuary.