The dictionary defines congruity as significance: contract, stability, or fitness.That definition may also be used to specify the perfect firm, one where all of regions of the firm come in agreement, stability, and / or fitnesscenter. For the reason that ideal business, all facets of the business fit with each other. Each part (department / role / task / etc.) really should match the other, and jointly they all perform to build the sum total. This means marketing creates the guarantees, and manufacturing / satisfaction keeps those guarantees, and the government manages it all. As an example, if the advertising section has been planning a promotion, all of factors – that the material, the paper, logo, the typeface, the appearance, feeltexture – should be congruent to make the most of the potency of the message. To illustrate my point, an individual could choose various fonts to publicize a circus as opposed to a mortuary.