The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition can also be used to specify the perfect firm, one where all of regions of the firm are in agreement, harmony, and / or fitnesscenter. For the reason that perfect industry, all issues with the firm fit with each other. Each and every part (department / function / activity / etc.. ) must complement one other, and with each other they all function to construct the sum total. That means promotion makes the guarantees, and generation / satisfaction keeps the promises, and the government oversees it all. For example, in the event the advertising department has been creating a promotion, all factors – that the message, the newspaper, logo, the typeface, the design, texture , and texture – should be congruent to make the most of the potency of the content. To exemplify my purpose, one would choose distinctive fonts to publicize a pirate as opposed to a mortuary.