The dictionary defines congruity as significance: agreement, stability, or fitness.That definition may likewise be employed to define the best firm, just one where all portions of the business come in agreement, stability, and / or fitness. For the reason that ideal firm, all facets of the firm meet together. Each and every component (section / function / task / etc.. ) need to complement one other, and jointly all of them operate to construct the total. That means promotion creates the guarantees, and production / satisfaction keeps those promises, and the administration manages everything. For example, if the advertising department was planning a promotion, all of elements – that the material, the paper, brand, the typeface, the look, texture , and texture – should be congruent to make the most of the power of the content. To illustrate my purpose, one could choose different fonts to publicize a carnival versus a mortuary.