The dictionary defines congruity as meaning: agreement, harmony, or fitness.That definition can also be utilised to specify the best firm, one where all of regions of the firm have been in agreement, harmony, and / or fitness. In this best industry, all facets of the firm meet together. Each part (section / function / task / etc.. ) really should complement one other, and with each other they all work to build the full total. That means marketing makes the promises, creation / satisfaction keeps those claims, and also the administration manages everything. As an example, if the marketing department was designing a pro motion, all elements – that the message, the newspaper, emblem, the typeface, the design, feel, and texture – ought to be siphoned to make the most of the effectiveness of the content. To exemplify my purpose, an individual would choose different fonts to publicize a circus vs a mortuary.