The dictionary defines congruity as meaning: contract, harmony, or fitness.That definition may also be employed to specify the best business, just one where all of pieces of the firm come in agreement, harmony, or physical fitness center. In that ideal industry, all issues with this business fit together. Every component (department / function / activity / etc.. ) ought to complement one other, and jointly all of them work to construct the full total. This means promotion makes the promises, production / fulfillment keeps the promises, and the administration oversees all of it. By way of example, if the advertising section was creating a promotion, all factors – that the material, the paper, logo, the typeface, the design, texture , and texture – should be congruent to maximize the effectiveness of the message. To exemplify my purpose, an individual could choose distinctive fonts to market a carnival versus a mortuary.