The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can likewise be used to define the best business, just one where all of portions of the firm have been accountable for stability, and / or exercise . For the reason that best industry, all facets of this firm meet together. Each element (section / role / task / etc.) ought to match one other, and collectively they all function to construct the full total. That means marketing creates the guarantees, and creation / fulfillment keeps the claims, and also the administration oversees everything. For example, in the event the marketing section has been designing a promotion, all factors – the material, the newspaper, brand, the typeface, the look, texture texture – should be congruent to make the most of the efficacy of the message. To illustrate my point, one could choose different fonts to market a carnival as opposed to a mortuary.