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The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition can likewise be employed to specify the perfect firm, one where all of parts of the firm come accountable for harmony, and / or physical fitness . In this best industry, all facets of the business fit together. Every portion (department / function / task / etc.. ) must match the other, and with each other all of them perform to construct the sum total. This means promotion makes the promises, manufacturing / satisfaction keeps the guarantees, and the administration manages everything. For example, in the event the marketing section was developing a pro motion, all of things – the message, the paper, brand, the typeface, the appearance, texture , and texture – should be congruent to make the most of the efficacy of the content. To exemplify my point, an individual could choose distinctive fonts to market a circus versus a mortuary.