The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition can also be utilised to specify the ideal firm, just one where all parts of the firm come accountable for stability, and / or physical fitness center. For the reason that ideal business, all issues with the business fit together. Each and every aspect (department / function / task / etc.) really should complement the other, and together they all function to construct the total. That means marketing creates the guarantees, and production / fulfillment keeps the claims, and the government manages all of it. As an example, if the marketing department has been developing a pro motion, all components – that the material, the paper, emblem, the typeface, the design, feeltexture – ought to be siphoned to maximize the power of the content. To exemplify my point, an individual would choose distinctive fonts to market a carnival compared to a mortuary.