The dictionary defines congruity as significance: contract, stability, or fitness.That definition can likewise be utilised to define the perfect business, just one where all of sections of the business have been in agreement, stability, and / or exercise . In that best business, all facets of the business meet together. Just about every portion (section / function / task / etc.) need to complement one other, and with each other they all function to construct the full total. That means marketing makes the promises, creation / satisfaction keeps those promises, and the administration oversees everything. As an example, if the marketing department was creating a promotion, all elements – the message, the paper, brand, the typeface, the appearance, feel, and texture – ought to be siphoned to make the most of the effectiveness of the content. To exemplify my point, one would choose different fonts to market a carnival compared to a mortuary.