The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition can likewise be used to specify the ideal business, one where all of portions of the firm come in agreement, harmony, or exercise center. In that ideal firm, all facets of the firm meet together. Each and every portion (department / function / task / etc.. ) should match one other, and together they all perform to construct the full total. This means marketing makes the promises, creation / fulfillment keeps those claims, and also the government manages it all. By way of example, if the advertising section was creating a promotion, all factors – the message, the paper, emblem, the typeface, the look, feel, and texture – ought to be siphoned to make the most of the effectiveness of the content. To exemplify my purpose, an individual would choose distinctive fonts to publicize a circus versus a mortuary.