The dictionary defines congruity as significance: contract, stability, or fitness.That definition may also be used to specify the ideal firm, one where all portions of the firm come accountable for harmony, or exercise center. For the reason that best industry, all facets of this firm fit with each other. Just about every part (section / role / task / etc.. ) need to complement the other, and jointly all of them do the job to build the full total. This means promotion makes the guarantees, and production / fulfillment keeps those claims, and also the administration manages everything. For example, if the advertising section was developing a promotion, all of components – the material, the paper, emblem, the typeface, the look, feeltexture – should be congruent to maximize the efficacy of the message. To exemplify my point, one could choose unique fonts to publicize a pirate as opposed to a mortuary.