The dictionary defines congruity as meaning: contract, harmony, or fitness.That definition may likewise be employed to specify the perfect firm, one where all of parts of the business are accountable for harmony, and / or fitnesscenter. In this perfect industry, all issues with the firm meet together. Each component (department / role / task / etc.. ) must complement one other, and with each other all of them operate to construct the total. This means promotion creates the guarantees, and manufacturing / fulfillment keeps the promises, and also the government manages it all. As an example, in the event the marketing department has been creating a promotion, all of aspects – that the material, the newspaper, logo, the typeface, the appearance, texture , and texture – ought to be siphoned to make the most of the power of the message. To illustrate my point, one could choose various fonts to publicize a circus vs a mortuary.