The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can likewise be employed to define the ideal business, just one where all of pieces of the firm are in agreement, harmony, or physical fitness center. For the reason that best firm, all facets of this business fit with each other. Each and every part (department / function / task / etc.. ) should match one other, and together all of them operate to build the full total. This means marketing makes the promises, creation / satisfaction keeps the guarantees, and the government oversees everything. For example, if the marketing section has been planning a promotion, all of things – that the material, the newspaper, logo, the typeface, the look, texture texture – ought to be siphoned to make the most of the power of the message. To illustrate my purpose, one would choose distinctive fonts to publicize a pirate compared to a mortuary.