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The dictionary defines congruity as meaning: contract, harmony, or fitness.That definition can likewise be utilised to define the best business, one where all of sections of the firm are in agreement, stability, or fitnesscenter. For the reason this perfect firm, all issues with the firm meet together. Every portion (section / role / task / etc.. ) must match one other, and together they all do the job to construct the total. This means promotion makes the promises, manufacturing / satisfaction keeps those promises, and the government oversees it all. By way of example, in the event the marketing section was developing a pro motion, all of factors – the material, the paper, logo, the typeface, the design, texture texture – should be congruent to make the most of the potency of the content. To illustrate my point, one would choose unique fonts to publicize a pirate vs a mortuary.