The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition may also be used to define the best business, just one where all of portions of the firm have been in agreement, stability, or fitness. In this perfect firm, all facets of this firm meet with each other. Each and every part (department / role / task / etc.. ) need to match one other, and jointly they all function to build the full total. This means marketing makes the guarantees, and production / fulfillment keeps those claims, and the administration oversees it all. By way of example, in the event the marketing section was planning a promotion, all of aspects – the material, the newspaper, logo, the typeface, the design, feeltexture – ought to be siphoned to make the most of the potency of the message. To exemplify my purpose, an individual would choose different fonts to market a carnival versus a mortuary.