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The dictionary defines congruity as meaning: agreement, harmony, or fitness.That definition may also be utilised to specify the ideal business, just one where all of portions of the business come in agreement, stability, and / or exercise center. For the reason that best industry, all facets of this business meet with each other. Every aspect (department / role / activity / etc.) should match one other, and collectively all of them do the job to construct the sum total. That means promotion creates the guarantees, and manufacturing / fulfillment keeps the claims, and the government oversees it all. By way of example, in the event the advertising department has been developing a promotion, all of things – the message, the paper, emblem, the typeface, the look, feel, and texture – should be congruent to make the most of the effectiveness of the message. To exemplify my point, an individual would choose various fonts to market a pirate vs a mortuary.