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The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition can also be utilised to specify the perfect business, just one where all sections of the firm are in agreement, stability, and / or fitness. For the reason this best firm, all issues with this business fit with each other. Each and every part (department / role / task / etc.) must complement one other, and collectively all of them function to build the total. This means promotion makes the promises, production / satisfaction keeps the promises, and also the administration manages it all. For example, in the event the advertising section has been planning a pro motion, all of things – that the material, the newspaper, brand, the typeface, the design, feel, and texture – ought to be siphoned to make the most of the efficacy of the message. To illustrate my point, one would choose different fonts to market a circus compared to a mortuary.