The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition may likewise be utilised to define the perfect business, just one where all of regions of the firm come accountable for harmony, and / or exercise center. For the reason that ideal industry, all issues with this firm fit with each other. Each and every element (section / function / task / etc.. ) ought to complement one other, and collectively all of them work to build the total. This means marketing creates the guarantees, and production / satisfaction keeps the claims, and the government manages all of it. For example, in the event the advertising section was developing a pro motion, all aspects – the message, the paper, emblem, the typeface, the look, texture texture – should be congruent to maximize the efficacy of the message. To illustrate my point, an individual would choose distinctive fonts to market a circus vs a mortuary.