The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition may likewise be employed to define the ideal business, just one where all of pieces of the business have been in agreement, stability, and / or physical fitness center. For the reason that ideal firm, all issues with the business fit with each other. Just about every part (section / function / activity / etc.) need to complement the other, and with each other they all work to construct the total. This means promotion creates the guarantees, and generation / fulfillment keeps the guarantees, and also the administration oversees everything. By way of example, in the event the marketing department was creating a pro motion, all of components – that the message, the newspaper, logo, the typeface, the appearance, feel, and texture – ought to be siphoned to maximize the effectiveness of the content. To exemplify my point, one could choose different fonts to publicize a pirate vs a mortuary.