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The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can also be utilised to define the ideal business, one where all regions of the business have been accountable for stability, and / or physical fitness center. In that best industry, all facets of the firm meet together. Just about every part (department / role / activity / etc.. ) must complement the other, and jointly they all function to build the total. That means promotion makes the guarantees, and manufacturing / satisfaction keeps those guarantees, and also the administration manages everything. As an example, if the advertising department was developing a promotion, all of factors – that the message, the paper, brand, the typeface, the design, texture texture – ought to be siphoned to maximize the efficacy of the content. To illustrate my point, an individual would choose distinctive fonts to publicize a carnival as opposed to a mortuary.