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The dictionary defines congruity as significance: contract, stability, or fitness.That definition may also be used to specify the ideal firm, one where all of regions of the business have been in agreement, stability, and / or fitnesscenter. In that perfect business, all issues with the firm meet together. Every single element (department / role / task / etc.. ) really should complement one other, and with each other they all do the job to build the full total. That means promotion creates the guarantees, and manufacturing / satisfaction keeps the promises, and also the administration manages all of it. As an example, if the advertising department was creating a promotion, all components – the message, the newspaper, logo, the typeface, the design, texture , and texture – ought to be siphoned to make the most of the potency of the message. To exemplify my point, an individual could choose distinctive fonts to market a pirate versus a mortuary.