The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition may likewise be utilised to define the best firm, just one where all of parts of the business are in agreement, harmony, or physical fitness center. For the reason this ideal industry, all issues with this business fit together. Every part (department / role / task / etc.) need to match the other, and with each other they all function to build the sum total. That means marketing makes the promises, manufacturing / fulfillment keeps those promises, and the administration oversees all of it. As an example, if the marketing section has been creating a promotion, all of aspects – that the material, the newspaper, emblem, the typeface, the look, feeltexture – ought to be siphoned to make the most of the potency of the message. To exemplify my point, one could choose unique fonts to market a carnival vs a mortuary.