The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition can also be used to specify the perfect firm, one where all sections of the firm have been accountable for harmony, and / or fitnesscenter. For the reason this perfect business, all issues with the firm meet together. Just about every aspect (section / role / activity / etc.. ) really should match the other, and jointly they all operate to construct the full total. That means marketing creates the promises, generation / fulfillment keeps those claims, and the government oversees all of it. As an example, if the advertising department has been designing a promotion, all aspects – that the message, the paper, logo, the typeface, the look, texture , and texture – ought to be siphoned to maximize the efficacy of the message. To exemplify my purpose, an individual would choose unique fonts to market a carnival as opposed to a mortuary.