The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition may likewise be utilised to define the best business, just one where all of parts of the firm come in agreement, stability, or exercise center. For the reason that best firm, all facets of this firm fit together. Each part (department / role / task / etc.) really should complement the other, and jointly they all work to build the full total. That means promotion creates the promises, creation / fulfillment keeps the claims, and the administration oversees it all. For example, in the event the marketing section was planning a promotion, all aspects – that the message, the paper, brand, the typeface, the appearance, feeltexture – ought to be siphoned to maximize the power of the message. To exemplify my purpose, an individual could choose various fonts to publicize a carnival vs a mortuary.