The dictionary defines congruity as meaning: contract, harmony, or fitness.That definition may likewise be employed to specify the ideal firm, just one where all of portions of the firm have been accountable for stability, and / or physical fitness . For the reason this perfect industry, all facets of this firm meet together. Just about every component (section / function / task / etc.. ) ought to match one other, and together they all perform to construct the sum total. This means marketing creates the promises, generation / fulfillment keeps the promises, and the administration oversees it all. As an example, in the event the advertising department was planning a promotion, all things – that the material, the paper, emblem, the typeface, the design, texture , and texture – ought to be siphoned to make the most of the potency of the content. To illustrate my purpose, an individual could choose distinctive fonts to market a carnival as opposed to a mortuary.