The dictionary defines congruity as significance: contract, harmony, or fitness.That definition may also be employed to specify the best business, just one where all of pieces of the business come accountable for stability, and / or fitnesscenter. In that perfect business, all facets of this business meet with each other. Just about every component (department / function / task / etc.. ) really should complement one other, and jointly they all function to construct the total. That means marketing makes the promises, creation / satisfaction keeps the claims, and the government oversees it all. For example, in the event the marketing section has been planning a pro motion, all components – that the message, the paper, brand, the typeface, the look, texture , and texture – should be congruent to maximize the effectiveness of the content. To illustrate my purpose, one would choose unique fonts to publicize a carnival as opposed to a mortuary.