The dictionary defines congruity as significance: contract, harmony, or fitness.That definition may likewise be used to specify the ideal firm, just one where all of regions of the firm are accountable for stability, and / or exercise center. For the reason this best business, all facets of this firm meet with each other. Each and every portion (department / function / task / etc.) really should complement one other, and jointly they all perform to construct the total. This means marketing creates the guarantees, and manufacturing / satisfaction keeps those guarantees, and the government manages all of it. By way of example, if the marketing section has been planning a pro motion, all factors – the message, the newspaper, brand, the typeface, the appearance, feeltexture – ought to be siphoned to maximize the efficacy of the message. To exemplify my point, one would choose unique fonts to publicize a carnival versus a mortuary.