The dictionary defines congruity as significance: contract, stability, or fitness.That definition may also be used to define the perfect firm, one where all portions of the business are in agreement, harmony, or physical fitness . For the reason that best firm, all issues with this business fit together. Every element (department / function / activity / etc.. ) really should match one other, and jointly all of them perform to build the sum total. This means marketing makes the guarantees, and manufacturing / satisfaction keeps the claims, and also the government manages everything. As an example, in the event the advertising department was creating a promotion, all of components – the message, the newspaper, emblem, the typeface, the design, texture , and texture – ought to be siphoned to maximize the effectiveness of the message. To exemplify my purpose, an individual could choose different fonts to market a pirate as opposed to a mortuary.